Marketing: Special collections libraries and archives.

Special Collections/Archival Libraries

These libraries hold unique, often rare materials intended for specialized research or cultural preservation. Marketing is vital for increasing awareness and encouraging their use.

Importance

Showcasing Unique Materials: Many potential users are unaware of what special collections and archives hold, such as historical documents, rare books, or personal papers of notable individuals.

Engaging Researchers and the Public: Marketing bridges the gap between scholars, students, and local communities, encouraging wider engagement with these unique resources.

Preservation Advocacy: Highlighting the significance of archival materials fosters appreciation and support for their preservation.

Examples of Marketing Strategies

Digital exhibits and online collections to reach a broader audience.
Partnerships with local schools or universities to integrate materials into curriculums.
Social media highlights of "artifact of the week" or behind-the-scenes looks at archival work.

Interested?

If interested in this type of library, check out The Huntington Library located in San Marino, California. They hold original manuscripts, early collections from the American West, one of the worlds largest collections of medieval manuscripts, and even a copy of an original Gutenberg Bible. They even host various events throughout the year. The location also has lovely botanical gardens on the grounds. Highly recommended.